What is Big Data? Big load of nonsense or the biggest game-changer in business today?

December 11, 2015

"Harness that Big Data and you open a Pandora’s Box. Big Data analytics brings vast volumes of structured and unstructured data into the fold, with information gleaned from social media feeds, blogs, videos and other sources. Sorting through this information enables companies (and government for that matter) to give customers a personal and rewarding service. And as we all know, treating customers like rock stars makes them stickier."

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